German Paralympic Media Award 2016/2017
High emotion, excellent research and stories that make people think more deeply and differently about disabled sport: The German Paralympic Media Award is a very special journalistic prize that has been presented by the DGUV (German Social Accident Insurance) since 1999. After a two-year break in 2014 and 2015, 3c was commissioned to redesign the award ceremony and to stage the event.
A motivational video clip was used to attract nominations in what became a moving media event. The success spoke for itself: The number of nominations for the German Paralympic Media Award was far higher than in previous years.

The patronage of Federal Minister Andrea Nahles for the GPMA award ceremony underlined the importance of the DGUV's commitment to disabled sports. In 2016, Nahles presented the German Paralympic Media Award in the Print category to Christoph Cadenbach for his article entitled "The Team", published in the Süddeutsche Zeitung magazine.

"I may not be able to run, but at least I have learnt to fly a little" – the performance of breakdancer and crutch-acrobat Dergin Tokmak, alias "Stix", enthralled guests at the 2016 GPMA award ceremony in the Berlin headquarters of the DGUV. Born in Augsburg to German-Turkish parents, Tokmak contracted polio as a child and now uses a wheelchair and crutches.