Die Goldene Hand – Award Ceremony 2017
The prevention award of the German Employers' Liability Insurance Association, BGHW, is Germany's most important occupational health and safety award in this field. In November 2017, for the first time in its 15-year history under its new name and with a new face – both developed by 3c – this award was presented as DIE GOLDENE HAND (the golden Hand). The formal award ceremony in Aachen was also devised and implemented by 3c.
The spacious Europa Hall in the Eurogress Aachen – tailored for the event through intelligent structural measures. With printed gauze banners – some opaque, some translucent –, a customised show staircase and a specially built stage, 3c adapted the entire location to suit the 200 strong guest list. At the same time, it immersed them in a unique atmosphere.
Introducing a new brand. As part of the 2017 prize-giving ceremony, DIE GOLDENE HAND was introduced for the first time – in the form of an animation rich in associations and images, which conveyed to the guests in the hall the versatility of the newly interpreted BGHW Prevention Award.
The TV presenter Miriam Deforth and Karl-Josef Thielen, Head of Corporate Communication for BGHW, hosted the evening with their charming and professional joint moderation.
Initially seen as a whirling silhouette in the background behind the gauze banners, then as expansive acrobatics across the entire stage: The breathtaking show act for the GOLDENE HAND made playful and creative use of the possibilities of the setting and conveyed a highly individual interpretation of handling security.
Dr. Rainhardt Freiherr von Leoprechting and Manfred Wirsch, the two chairmen of BGHW. "Our goals only become reality through action, when we actually do something. And when we do something, then we do it with our hands", said Freiherr von Leoprechting.
In a clever bit of staging, the entire main stage and a smaller central stage brought various parallel activities together for the audience to create a convincing whole.