Kick-off event kommmitmensch campaign 2017
Kommmitmensch “Come with us”: This is the title of the joint prevention campaign of the German Statutory Accident Insurance DGUV and its sponsors, the employers' liability insurance associations and accident insurance sponsors. It is about creating a culture of prevention in companies and public institutions. To think, create and implement the campaign's kick-off event at the A+A trade fair for occupational safety and health in Düsseldorf in October 2017 - a task perfectly tailored to the strengths of 3c.
A sea of coloured, suspended gauze banners formed a number of areas for the campaign's so-called “action areas” . This extraordinary room setting gave the somewhat sober Hall X in the Düsseldorf Congress Center a unique atmosphere.
Inside the sea of banners: the central stage, surrounded by rows of chairs and bar tables for the 450 guests of the event. The projection cube hovers above the stage and provides a unique setting for the speakers, actors and media content.
The event began with an invitation to stroll through the campaign’s action areas. During the first hour, visitors had the opportunity to get to know the action areas in conversation with experts and to develop their own ideas about the culture of prevention.
Numerous information and interaction offerings, enhanced by a stimulating lighting mood, create) a unique communicative atmosphere.
The repeated appearances of the well-known poetry slammer Lars Ruppel provided a conceptual running thread throughout the kick-off event. Ruppel's entertainingly rhymed reflections on the commemorativ
The moderator Monika Jones interviewed the two DGUV CEOs Dr. Rainhardt Freiherr von Leoprechting and Manfred Wirsch on questions of prevention culture from the point of view of the top association.
Karl-Josef Laumann, Minister for Labour, Health and Social Affairs of the State of North Rhine-Westphalia, conveyed the perspective of politics in terms of prevention culture in his welcoming address
Employees of the accident insurance companies and employers' liability insurance associations portrayed in a vivid way, a multi-faceted overall picture of prevention culture by means of compact stimulating presentations in Pecha Kucha format.
The Kommmitmensch campaign close enough to touch: Gregor Doepke, Press Spokesman and Head of Communication at the DGUV, gave the guests of the kick-off event an overview of the many elements of the umbrella campaign.
A multi-faceted panel discussion at a round table formed the conclusion of the kommmitmensch kick-off event. The discussion included many different participants, airing diverse points of view, which shed light on the most diverse aspects of the campaign.